Came across this beautiful ad by a real estate company in Singapore which strums several heart strings.

It revolves around a couple who are contemplating marriage but with one party uncertain about the timing. After interacting with several people in various stages of love – divorce, widowed, about to get married, in need of counseling – they finally realize what it is they must do, trust in love.

What’s the connection with real estate? Well, getting married is a new start and a home often goes with it.

The ad by Sinyi Realty is clever marketing. It is a short film in itself and such an engaging way to tell people you can help them get their homes in time for the new beginnings. Makes one wonder what kind of immersive advertising real estate companies in Ghana employ in their marketing. Other than, none readily to come to mind.

Did In Love We Strust strike a chord with you? What effective real estate marketing in Ghana have you come across so far?

I'm Kadi Tay and I write about different things, real estate is one of them. The plan is to make real estate info fun by kicking out Mr. corporate stiff. So don't be surprised if you see a Kwesi Arthur reference somewhere. I promise it'll make sense. When I'm not working magic here, you'll find me talking geek stuff in Africa, travelling with my buds, highlighting young people killing it, talking about life and adulting, or doingrandom things.


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